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Video screenshot by way of Oreo
Oreo is taking a whimsical dunk into historical past in its Tremendous Bowl spot, suggesting that among the world’s pivotal choices may have been made with a easy twist of their iconic cookie. Titled Twist on It, this 30-second journey via time will make its debut within the second quarter of the Tremendous Bowl on February 11, giving audiences a style of alternate actuality, Oreo-style.
Right here, historic and pop cultural moments—such because the destiny of the Trojan Horse and shut encounters of the third form—hinge not on technique or luck, however on the result of twisting an Oreo cookie, a yummier tackle flipping a coin, with a creme-filled heart taking part in the position of the last word arbiter.
The business moreover nods to the more moderen previous with a cameo from Kris Jenner, imagined throughout pre-Retaining Up with the Kardashians days. The now-reality tv matriarch is depicted making the monumental determination to launch a present following the lifetime of her household, based mostly on the twist of an Oreo.
Behind the scenes, the marketing campaign is a collaborative effort involving The Martin Company for inventive course, Emmy award-winning director Dave Laden on the helm, and manufacturing by Hungry Man Inc and PXP.
The Tremendous Bowl spot portrays the world via a lens the place selections are as pleasant and easy as having fun with a pleasant snacky-snack. By pushing the cookie into moments of worldly and private significance, Oreo isn’t just celebrating its place in our pantries but in addition in our cultural moments and choices, nice and small.